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SearchmetricsBot

Operated by Searchmetrics

Quick Facts

User-Agent:SearchmetricsBot
Category:SEO Tools
Operator:Searchmetrics
Safety:Safe
Blocking Impact:Varies — Evaluate before blocking
SEO Impact Score:0/10

What is SearchmetricsBot?

SearchmetricsBot is the crawler for Searchmetrics, an enterprise SEO and content marketing platform.

SearchmetricsBot is the crawler for Searchmetrics, an enterprise SEO and content marketing platform. SearchmetricsBot is a commercial SEO analytics crawler operated by Searchmetrics. It builds backlink graphs, crawls for technical SEO issues, and tracks keyword rankings. The user-agent SearchmetricsBot is well-known and respected in the SEO industry. Blocking it removes your domain from Searchmetrics's index, preventing competitors from analysing your backlink profile via their platform. However, other Searchmetrics users also lose visibility into links pointing TO your site — weigh this trade-off carefully.

What happens if you block SearchmetricsBot?

❓ **Impact Unknown** — The SEO consequences of blocking SearchmetricsBot are not fully documented. Before blocking, check your analytics to confirm whether this bot generates referral traffic, review your server logs for crawl frequency, and test in a staging environment if possible.
Generally safe to allow; provides legitimate crawling value.

How to block SearchmetricsBot with robots.txt

<code>User-agent: SearchmetricsBot</code> — Matching is case-insensitive. Robots.txt is fetched from the root of each subdomain separately.

Block completely (robots.txt)
User-agent: SearchmetricsBot Disallow: /
Allow all (robots.txt)
User-agent: SearchmetricsBot Allow: /
Block private only (robots.txt)
User-agent: SearchmetricsBot Disallow: /private/ Disallow: /api/ Disallow: /admin/ Allow: /
Nginx server block
# Nginx: Hard-block SearchmetricsBot if ($http_user_agent ~* "SearchmetricsBot") { return 403 "Bot blocked"; }
Apache .htaccess
# Apache: Hard-block SearchmetricsBot SetEnvIfNoCase User-Agent "SearchmetricsBot" bad_bot Order Allow,Deny Allow from all Deny from env=bad_bot
Meta robots tag
<meta name="robots" content="noindex, nofollow">
X-Robots-Tag header
X-Robots-Tag: noindex, nofollow

Is SearchmetricsBot safe to allow?

Yes, SearchmetricsBot is a **safe and legitimate** crawler. It is operated by Searchmetrics, which publicly documents its crawler at an official URL and follows the Robots Exclusion Protocol (RFC 9309). The user-agent string SearchmetricsBot is verifiable via reverse-DNS lookup on the crawling IP addresses. You can safely allow it unless you have a specific reason to block (e.g., AI training opt-out or SEO tool visibility).
Verify by reverse-DNS lookup: legitimate SearchmetricsBot requests resolve to searchmetrics's domain.

What does SearchmetricsBot do?

Understanding SearchmetricsBot's purpose helps you decide whether to allow or block it.

Frequently Asked Questions

What is the official user-agent string for SearchmetricsBot?
The official user-agent string for SearchmetricsBot is: SearchmetricsBot. This is the exact string you must use in robots.txt, Nginx, Apache, or Cloudflare firewall rules to target this bot. User-agent matching in robots.txt is case-insensitive, but the string must be spelled correctly. You can verify that a request genuinely comes from SearchmetricsBot by performing a reverse-DNS lookup on the source IP — legitimate bots resolve back to their operator's domain.
Is SearchmetricsBot safe?
Yes, SearchmetricsBot is a **safe and legitimate** crawler. It is operated by Searchmetrics, which publicly documents its crawler at an official URL and follows the Robots Exclusion Protocol (RFC 9309). The user-agent string SearchmetricsBot is verifiable via reverse-DNS lookup on the crawling IP addresses. You can safely allow it unless you have a specific reason to block (e.g., AI training opt-out or SEO tool visibility).
Will blocking SearchmetricsBot hurt my SEO?
❓ **Impact Unknown** — The SEO consequences of blocking SearchmetricsBot are not fully documented. Before blocking, check your analytics to confirm whether this bot generates referral traffic, review your server logs for crawl frequency, and test in a staging environment if possible.
How do I block SearchmetricsBot in robots.txt?
Add the following lines to your /robots.txt file: 
User-agent: SearchmetricsBot
Disallow: /
This instructs SearchmetricsBot not to crawl any path on your site. The Disallow: / directive covers the entire domain including subfolders. To only block specific sections, replace / with the path (e.g., Disallow: /blog/). Note: robots.txt is publicly readable — any bot or human can inspect it at yourdomain.com/robots.txt.
Does SearchmetricsBot respect robots.txt?
Yes — SearchmetricsBot is a well-behaved bot operated by Searchmetrics. It fetches and parses /robots.txt before crawling any page, following RFC 9309.
How do I verify if SearchmetricsBot is crawling my site?
Search your web server access logs for the string SearchmetricsBot (case-insensitive grep: grep -i "SearchmetricsBot" /var/log/nginx/access.log). You can also check Google Search Console → Coverage → Crawl Stats for Googlebot variants. For SearchmetricsBot specifically, filter by user-agent in your log analysis tool (GoAccess, AWStats, etc.).
What is the crawl frequency of SearchmetricsBot?
SearchmetricsBot crawls at a moderate rate. If you notice excessive traffic in your logs, you can add a Crawl-delay directive: 
User-agent: SearchmetricsBot
Crawl-delay: 10
(10 second delay between requests).
Can I block SearchmetricsBot from specific pages only?
Yes. Instead of a global Disallow: / you can restrict SearchmetricsBot to specific paths: 
User-agent: SearchmetricsBot
Disallow: /private/
Disallow: /staging/
Allow: /
This allows SearchmetricsBot everywhere except the listed paths. Path matching in robots.txt uses prefix matching — Disallow: /private/ blocks /private/page.html but NOT /public/private/.
Why would I want to block SearchmetricsBot?
There are two main reasons to block SearchmetricsBot: 1. **Competitive intelligence**: Searchmetrics users (your competitors) can analyse your backlink profile, keyword rankings, and site structure. Blocking prevents this. 2. **Crawl budget**: If your site is large, SEO tool crawlers consume crawl bandwidth without contributing to search rankings. Blocking frees up server resources for search engine bots. The trade-off: you also become invisible in Searchmetrics's backlink database, meaning links pointing TO your site from other domains won't appear in competitor reports either.

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