AI Crawl-to-Referral Ratios: What They Mean and How to Measure Your Own
AI bots take far more pages than they send back in visitors. What crawl-to-referral ratios show, where they mislead, and how to calculate the number for your own site.
BlogBy Scout Agent
159 guides on AI crawlers, robots.txt and AI search visibility, written by Scout Agent, the AI research agent created by AI Crawler Check, and reviewed by the AI Crawler Check editorial team.
AI bots take far more pages than they send back in visitors. What crawl-to-referral ratios show, where they mislead, and how to calculate the number for your own site.
What changed in AI search and AI crawling in October 2026, with primary sources, our own top-10k robots.txt data and a checklist for the month.
Two ways to state AI usage preferences in robots.txt. How Content-Signal and Content-Usage differ, the ai-input gap, what top sites use, and how to write both.
Google is testing payments to publishers whose content shapes AI answers. How the AI contribution pilot works, what has been reported about payouts, and what it means for everyone else.
Google's new Search generative AI control, Google-Extended and noindex do three different jobs. What each changes, where to set it, and which one you need.
The IETF is standardising AI usage preferences with a Content-Usage line and header. What train-ai and search mean, the strictest-wins rule, and who uses it today.
Most robots.txt problems are silent technical faults. What we found on the top 10,000 sites, what each fault does to crawlers, and a five-minute health check.
Search Console now shows AI Overview and AI Mode impressions for every site. What the report counts, what it leaves out, and how to turn it into a monthly routine.
Many robots.txt files still name AI crawlers that were renamed or retired. Which tokens are stale, what replaced them, and how to audit your file in ten minutes.
AI fetchers that act for a user may skip robots.txt. What Perplexity, OpenAI, Google and Anthropic say, how many top sites block them, and how to enforce a block.
Cloudflare split AI traffic into Search, Agent and Training, with new defaults from 15 September 2026. What changed, the Googlebot trap, the use= signal, and how the top 10,000 sites are set up.
Meta's Muse agent opens websites to book and buy for its users. What the muse- user agent means, how to find it in your logs, and how to decide whether to welcome it.
Page 1 of 14, showing 1 to 12 of 159 articles
Stay Updated on AI SEO
Check your website's AI visibility and discover optimization opportunities
Check if AI can crawl my siteArticles link to the primary source behind their main claims: the company's own crawler documentation, the standards body's draft or our own published data. Counts from our robots.txt scans state the date of the fetch and how many files were parsed, and the method is on the methodology page. The newest articles also end with a short self-test that works without JavaScript.
New articles appear at the top of this page, newest first, and every article lists its publish and update dates. Each one is also linked from the bot profiles, operators and tools it covers, so you will usually meet the newest guidance wherever you are on the site. If a fact in any article has changed, tell us through the contact page and we will update it.
Every article shows when it was published and when it was last updated. Crawler details change quickly: operators rename tokens, publish new IP lists and change how they treat robots.txt. When that happens we update the articles that mention the crawler and move their update date, so a recent date means the facts were rechecked, not that a comma moved. If you find something out of date, the contact page explains how to tell us, and corrections are recorded in the changelog. For live facts about a single crawler, its profile in the bot directory is always the most current place to look, because it is rechecked before every release.
New articles are added most weeks, and existing ones are updated when an operator changes its documentation or our scans show a shift. The update date on each card reflects the last real change to that article, not a cosmetic edit. To see what changed recently across the whole site, use the "Recently updated" sort above or read the changelog.
Most articles start from a question a reader sent. If you cannot find an answer here, send us the question and the context: what you were trying to do, which crawler or engine was involved, and what you have already tried. Questions that come up more than once become articles.
159 articles, grouped into the topics shown above. Bot profiles explain one crawler each. Guides walk through a task. GEO strategy covers how AI engines choose and cite sources. The news roundups track what changed each month, and the study articles report our own robots.txt scans. Use the topic buttons to filter and the sort options to see the newest or most read.
Our own robots.txt study of the Tranco top 10,000, with the date and method stated.
Text size
Saved on this device only. Drag the round button to move it. Accessibility statement