What is JSON-LD schema markup?

JSON-LD is a structured data format that gives search engines and AI systems machine-readable facts about your pages. It enables Google rich results and helps AI answer engines extract accurate information about your business.

Where do I put the JSON-LD code?

Paste the complete script tag into the head section of the relevant page. Organization schema goes on your homepage, Article schema on blog posts, FAQ schema on pages with Q&A content.

Does schema markup help with AI search?

Yes. AI answer engines use structured data to extract entities and facts when composing answers. It is one of the few technical signals that vendors document as actually used, unlike llms.txt which remains unconfirmed.

How do I validate my schema markup?

Use Google Rich Results Test at search.google.com/test/rich-results or the Schema.org validator at validator.schema.org to confirm your markup is valid.

Schema Markup Generator (JSON-LD)

Generate valid JSON-LD structured data for your website. Structured data helps both Google and AI systems understand your content, and it is worth 6 points on your AI Visibility Score.

Schema Type

Your JSON-LD

Install: Paste the whole snippet (including the script tags) into the <head> of the relevant page. Validate with Google's Rich Results Test.

Why structured data matters for AI search

Structured data (JSON-LD) gives search engines and AI systems machine-readable facts about your pages: who you are, what you sell, what questions you answer. Google uses it for rich results, and AI answer engines use it to extract accurate entities and facts when composing answers.

Our scoring methodology awards 6 of 15 Technical Readiness points for detected structured data because vendors document it as a retrieval signal, unlike llms.txt which remains unconfirmed.

Which schema type should I use?

Organization

Every business site should have this on the homepage. Establishes your brand entity.

Article

For blog posts and news. Helps AI cite you with correct author and date.

FAQPage

Q&A content is heavily used by AI answer engines. One of the highest-impact types for GEO.

Product

For e-commerce. Enables price, availability, and review rich results.