Safe Official docs SEO Tools

AwarioRssBot

Operated by Awario

Quick Facts

User-Agent:
AwarioRssBot
Category:
SEO Tools
Operator:
Awario
Safety:
Safe
Blocking Impact:
Varies - Evaluate before blocking
SEO Impact Score:
0/10
Official docs:
awario.com

Confirmed by the operator

Awario names AwarioRssBot on its own documentation page, linked above. The token, purpose and robots.txt behaviour on this profile come from that page, re-checked on September 22, 2026.

What is AwarioRssBot?

AwarioRssBot is a crawler for Awario, a social listening tool. It fetches RSS feeds to track brand mentions.

AwarioRssBot is a crawler for Awario, a social listening tool. It fetches RSS feeds to track brand mentions.
AwarioRssBot is a commercial SEO analytics crawler operated by Awario. It builds backlink graphs, crawls for technical SEO issues, and tracks keyword rankings. The user-agent AwarioRssBot is well-known and respected in the SEO industry. Blocking it removes your domain from Awario's index, preventing competitors from analysing your backlink profile via their platform. However, other Awario users also lose visibility into links pointing TO your site - weigh this trade-off carefully.

What happens if you block AwarioRssBot?

❓ Impact Unknown - The SEO consequences of blocking AwarioRssBot are not fully documented. Before blocking, check your analytics to confirm whether this bot generates referral traffic, review your server logs for crawl frequency, and test in a staging environment if possible.
Generally safe to allow; provides legitimate crawling value.

How to block AwarioRssBot with robots.txt

<code>User-agent: AwarioRssBot</code> - Matching is case-insensitive. Robots.txt is fetched from the root of each subdomain separately.

Block completely (robots.txt)
User-agent: AwarioRssBot Disallow: /
Allow all (robots.txt)
User-agent: AwarioRssBot Allow: /
Block private only (robots.txt)
User-agent: AwarioRssBot Disallow: /private/ Disallow: /api/ Disallow: /admin/ Allow: /
Nginx server block
# Nginx: Hard-block AwarioRssBot if ($http_user_agent ~* "AwarioRssBot") { return 403 "Bot blocked"; }
Apache .htaccess
# Apache: Hard-block AwarioRssBot SetEnvIfNoCase User-Agent "AwarioRssBot" bad_bot Order Allow,Deny Allow from all Deny from env=bad_bot
Meta robots tag
<meta name="robots" content="noindex, nofollow">
X-Robots-Tag header
X-Robots-Tag: noindex, nofollow

Is AwarioRssBot safe to allow?

Yes, AwarioRssBot is a safe and legitimate crawler. It is operated by Awario, which publicly documents its crawler at an official URL and follows the Robots Exclusion Protocol (RFC 9309). The user-agent string AwarioRssBot is verifiable via reverse-DNS lookup on the crawling IP addresses. You can safely allow it unless you have a specific reason to block (e.g., AI training opt-out or SEO tool visibility).
Verify by reverse-DNS lookup: legitimate AwarioRssBot requests resolve to awario's domain.

What does AwarioRssBot do?

Understanding AwarioRssBot's purpose helps you decide whether to allow or block it.

  • Analyzes website structure and SEO health
  • Tracks backlinks and referring domains
  • Monitors keyword rankings and competitor analysis
  • Crawls sites for technical SEO audits
  • Generates reports for SEO professionals

Frequently Asked Questions

What is the official user-agent string for AwarioRssBot?
The official user-agent string for AwarioRssBot is: AwarioRssBot. This is the exact string you must use in robots.txt, Nginx, Apache, or Cloudflare firewall rules to target this bot. User-agent matching in robots.txt is case-insensitive, but the string must be spelled correctly. You can verify that a request genuinely comes from AwarioRssBot by performing a reverse-DNS lookup on the source IP - legitimate bots resolve back to their operator's domain.
Is AwarioRssBot safe?
Yes, AwarioRssBot is a safe and legitimate crawler. It is operated by Awario, which publicly documents its crawler at an official URL and follows the Robots Exclusion Protocol (RFC 9309). The user-agent string AwarioRssBot is verifiable via reverse-DNS lookup on the crawling IP addresses. You can safely allow it unless you have a specific reason to block (e.g., AI training opt-out or SEO tool visibility).
Will blocking AwarioRssBot hurt my SEO?
❓ Impact Unknown - The SEO consequences of blocking AwarioRssBot are not fully documented. Before blocking, check your analytics to confirm whether this bot generates referral traffic, review your server logs for crawl frequency, and test in a staging environment if possible.
How do I block AwarioRssBot in robots.txt?
Add the following lines to your /robots.txt file:
User-agent: AwarioRssBot
Disallow: /

This instructs AwarioRssBot not to crawl any path on your site. The Disallow: / directive covers the entire domain including subfolders. To only block specific sections, replace / with the path (e.g., Disallow: /blog/). Note: robots.txt is publicly readable - any bot or human can inspect it at yourdomain.com/robots.txt.
Does AwarioRssBot respect robots.txt?
Yes - AwarioRssBot is a well-behaved bot operated by Awario. It fetches and parses /robots.txt before crawling any page, following RFC 9309.
How do I verify if AwarioRssBot is crawling my site?
Search your web server access logs for the string AwarioRssBot (case-insensitive grep: grep -i "AwarioRssBot" /var/log/nginx/access.log). You can also check Google Search Console → Coverage → Crawl Stats for Googlebot variants. For AwarioRssBot specifically, filter by user-agent in your log analysis tool (GoAccess, AWStats, etc.).
What is the crawl frequency of AwarioRssBot?
AwarioRssBot crawls at a moderate rate. If you notice excessive traffic in your logs, you can add a Crawl-delay directive: 
User-agent: AwarioRssBot
Crawl-delay: 10
(10 second delay between requests).
Can I block AwarioRssBot from specific pages only?
Yes. Instead of a global Disallow: / you can restrict AwarioRssBot to specific paths:
User-agent: AwarioRssBot
Disallow: /private/
Disallow: /staging/
Allow: /

This allows AwarioRssBot everywhere except the listed paths. Path matching in robots.txt uses prefix matching - Disallow: /private/ blocks /private/page.html but NOT /public/private/.
Why would I want to block AwarioRssBot?
There are two main reasons to block AwarioRssBot:
1. Competitive intelligence: Awario users (your competitors) can analyse your backlink profile, keyword rankings, and site structure. Blocking prevents this.
2. Crawl budget: If your site is large, SEO tool crawlers consume crawl bandwidth without contributing to search rankings. Blocking frees up server resources for search engine bots.
The trade-off: you also become invisible in Awario's backlink database, meaning links pointing TO your site from other domains won't appear in competitor reports either.

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