magpie-crawler
CautionUser-agent: magpie-crawler
Category: Data Scrapers
SEO impact if blocked: 2/10
Brandwatch
1 crawler operated by Brandwatch
Who Brandwatch is, for site owners
Brandwatch operates 1 crawler in our directory, filed under Data Scrapers. Its crawl behaviour is rated caution.
Blocking Brandwatch carries an SEO impact score of 2/10. Blocking impact is rated: Low - No SEO ranking impact.
Our recommendation for Brandwatch: Consider blocking based on your content strategy.
Brandwatch at a glance
| Operator | Brandwatch |
|---|---|
| Crawler in directory | 1 |
| Categories | Data Scrapers |
| SEO impact if blocked | 2/10 |
| Crawl behaviour | 1 rated caution |
| Official crawler docs | Brandwatch crawler documentation |
Crawler operated by Brandwatch
How to block or allow Brandwatch in robots.txt
This rule covers the single crawler Brandwatch operates. Add it to the robots.txt file at the root of your domain.
Block Brandwatch completely
User-agent: magpie-crawler
Disallow: /
Allow Brandwatch explicitly
User-agent: magpie-crawler
Allow: /
robots.txt is a request, not an enforcement mechanism. A crawler that ignores it needs a block at the server or CDN layer. Rules are case-sensitive on the path and matched against the user-agent token, not the full user-agent string.
Frequently asked questions about Brandwatch
What crawler does Brandwatch run?
Brandwatch operates 1 crawler in our directory: magpie-crawler (user-agent magpie-crawler).
Should I block Brandwatch?
Consider blocking based on your content strategy. The SEO impact score for blocking is 2/10, where 10 means blocking costs you the most visibility.
How do I block Brandwatch in robots.txt?
Add the following to robots.txt at your domain root: User-agent: magpie-crawler then Disallow: /.
Does blocking Brandwatch hurt my search rankings?
Blocking impact is rated: Low - No SEO ranking impact. Google's own ranking crawler is Googlebot, which this operator does not run, so blocking Brandwatch does not by itself remove you from Google's index. What it can change is whether AI assistants and analytics tools can read your pages.