Safe Official docs Search Engines

Yandex Market

Operated by Yandex

Quick Facts

User-Agent:
YandexMarket
Category:
Search Engines
Operator:
Yandex
Safety:
Safe
Blocking Impact:
Low - No SEO ranking impact
SEO Impact Score:
2/10
Official docs:
yandex.com

Confirmed by the operator

Yandex names YandexMarket on its own documentation page, linked above. The token, purpose and robots.txt behaviour on this profile come from that page, re-checked on September 22, 2026.

What is Yandex Market?

Yandex Market is an AI search-index crawler operated by Yandex. It collects and indexes web content so it can be surfaced as citations or answers inside Yandex's AI search experience. Allowing Yandex Market can increase your visibility in AI-powered search results, which is why most sites choose to permit it.

Yandex Market is an AI search-index crawler operated by Yandex. It collects and indexes web content so it can be surfaced as citations or answers inside Yandex's AI search experience. Allowing Yandex Market can increase your visibility in AI-powered search results, which is why most sites choose to permit it.
Yandex Market uses the user-agent token YandexMarket. You can control it via robots.txt, meta tags (noai), or the emerging llms.txt standard. Robots.txt is voluntary; for hard enforcement, combine it with server-level IP blocking.

What happens if you block Yandex Market?

🔶 AI Visibility Trade-off - Blocking Yandex Market will not hurt Google or Bing rankings, but it can remove your content from AI search answers and assistant citations powered by this crawler. Block only if you have a deliberate reason.
Generally safe to allow; provides legitimate crawling value.

How to block Yandex Market with robots.txt

<code>User-agent: YandexMarket</code> - Matching is case-insensitive. Robots.txt is fetched from the root of each subdomain separately.

Block completely (robots.txt)
User-agent: YandexMarket Disallow: /
Allow all (robots.txt)
User-agent: YandexMarket Allow: /
Block private only (robots.txt)
User-agent: YandexMarket Disallow: /private/ Disallow: /api/ Disallow: /admin/ Allow: /
Nginx server block
# Nginx: Hard-block Yandex Market if ($http_user_agent ~* "YandexMarket") { return 403 "Bot blocked"; }
Apache .htaccess
# Apache: Hard-block Yandex Market SetEnvIfNoCase User-Agent "YandexMarket" bad_bot Order Allow,Deny Allow from all Deny from env=bad_bot
Meta robots tag
<meta name="robots" content="noindex, nofollow">
X-Robots-Tag header
X-Robots-Tag: noindex, nofollow

Is Yandex Market safe to allow?

Yes, Yandex Market is a safe and legitimate crawler operated by Yandex. It follows the Robots Exclusion Protocol (RFC 9309) and can be controlled with standard robots.txt rules.
Verify by reverse-DNS lookup: legitimate Yandex Market requests resolve to Yandex's domain.

What does Yandex Market do?

Understanding Yandex Market's purpose helps you decide whether to allow or block it.

  • Indexes web pages for AI-powered search answers
  • Surfaces your content as citations inside AI search results
  • Builds a knowledge index used to answer user questions
  • Allowing it can increase visibility in AI search
  • Respects robots.txt directives

Frequently Asked Questions

What is the official user-agent string for Yandex Market?
The official user-agent string for Yandex Market is: YandexMarket. Use this exact string in robots.txt, Nginx, Apache, or Cloudflare firewall rules to target this bot. Matching in robots.txt is case-insensitive. Verify a request genuinely comes from Yandex Market by performing a reverse-DNS lookup on the source IP.
Is Yandex Market safe?
Yes, Yandex Market is a safe and legitimate crawler operated by Yandex. It follows the Robots Exclusion Protocol (RFC 9309) and can be controlled with standard robots.txt rules.
Will blocking Yandex Market hurt my SEO?
🔶 AI Visibility Trade-off - Blocking Yandex Market will not hurt Google or Bing rankings, but it can remove your content from AI search answers and assistant citations powered by this crawler. Block only if you have a deliberate reason.
How do I block Yandex Market in robots.txt?
Add the following lines to your /robots.txt file:
User-agent: YandexMarket
Disallow: /

This instructs Yandex Market not to crawl any path on your site. To block only specific sections, replace / with the path (e.g., Disallow: /blog/).
Does Yandex Market respect robots.txt?
Yandex Market is operated by Yandex and is expected to fetch and parse /robots.txt before crawling, following RFC 9309. For hard enforcement, combine robots.txt with server-level IP or user-agent blocking.
How do I verify if Yandex Market is crawling my site?
Search your web server access logs for the string YandexMarket (case-insensitive: grep -i "YandexMarket" /var/log/nginx/access.log). Filter by user-agent in your log analytics tool (GoAccess, AWStats, etc.).

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