Safe Reported AI & LLM Bots

Atlassian Rovo

Operated by Atlassian

Quick Facts

User-Agent:
atlassian-bot
Category:
AI & LLM Bots
Operator:
Atlassian
Safety:
Safe
Blocking Impact:
Low - No SEO ranking impact
SEO Impact Score:
2/10
Official docs:
None published by Atlassian
Named by:
ai.robots.txt

Reported, not operator documented

Atlassian has not published a crawler page that names atlassian-bot. It is listed here because a credible public source does: ai.robots.txt. Atlassian Rovo crawler token, reported in registries; the Atlassian support page that named it has moved.

What that means for you: the robots.txt rule on this page is the best available spelling, and a well-behaved crawler using this string will honour it, but there is no vendor statement of purpose, crawl rate or robots.txt compliance to rely on. Treat a matching request in your logs as a detection clue, not proof of who sent it, and combine the rule with a firewall rule if the traffic matters to you. If the operator publishes documentation, this profile moves to Official docs.

What is Atlassian Rovo?

Atlassian Rovo is an AI search-index crawler operated by Atlassian. It collects and indexes web content so it can be surfaced as citations or answers inside Atlassian's AI search experience. Allowing Atlassian Rovo can increase your visibility in AI-powered search results, which is why most sites choose to permit it.

Atlassian Rovo is an AI search-index crawler operated by Atlassian. It collects and indexes web content so it can be surfaced as citations or answers inside Atlassian's AI search experience. Allowing Atlassian Rovo can increase your visibility in AI-powered search results, which is why most sites choose to permit it.
Atlassian Rovo uses the user-agent token atlassian-bot. You can control it via robots.txt, meta tags (noai), or the emerging llms.txt standard. Robots.txt is voluntary; for hard enforcement, combine it with server-level IP blocking.

What happens if you block Atlassian Rovo?

✅ No SEO Impact - Blocking Atlassian Rovo does not affect your rankings in Google, Bing, or any other search engine. Atlassian Rovo is an AI crawler, not a traditional search indexer. You can freely block it via User-agent / Disallow: / without any SEO penalty.
Generally safe to allow; provides legitimate crawling value.

Want to see whether Atlassian Rovo actually visits you? Read how do I monitor AI bot traffic to my website?

How to block Atlassian Rovo with robots.txt

<code>User-agent: atlassian-bot</code> - Matching is case-insensitive. Robots.txt is fetched from the root of each subdomain separately.

Block completely (robots.txt)
User-agent: atlassian-bot Disallow: /
Allow all (robots.txt)
User-agent: atlassian-bot Allow: /
Block private only (robots.txt)
User-agent: atlassian-bot Disallow: /private/ Disallow: /api/ Disallow: /admin/ Allow: /
Nginx server block
# Nginx: Hard-block Atlassian Rovo if ($http_user_agent ~* "atlassian-bot") { return 403 "Bot blocked"; }
Apache .htaccess
# Apache: Hard-block Atlassian Rovo SetEnvIfNoCase User-Agent "atlassian-bot" bad_bot Order Allow,Deny Allow from all Deny from env=bad_bot
Meta robots tag
<meta name="robots" content="noindex, nofollow">
X-Robots-Tag header
X-Robots-Tag: noindex, nofollow

Is Atlassian Rovo safe to allow?

Yes, Atlassian Rovo is a safe and legitimate crawler operated by Atlassian. It follows the Robots Exclusion Protocol (RFC 9309) and can be controlled with standard robots.txt rules.
Verify by reverse-DNS lookup: legitimate Atlassian Rovo requests resolve to Atlassian's domain.

What does Atlassian Rovo do?

Understanding Atlassian Rovo's purpose helps you decide whether to allow or block it.

  • Indexes web pages for AI-powered search answers
  • Surfaces your content as citations inside AI search results
  • Builds a knowledge index used to answer user questions
  • Allowing it can increase visibility in AI search
  • Respects robots.txt directives

Frequently Asked Questions

What is the official user-agent string for Atlassian Rovo?
The official user-agent string for Atlassian Rovo is: atlassian-bot. Use this exact string in robots.txt, Nginx, Apache, or Cloudflare firewall rules to target this bot. Matching in robots.txt is case-insensitive. Verify a request genuinely comes from Atlassian Rovo by performing a reverse-DNS lookup on the source IP.
Is Atlassian Rovo safe?
Yes, Atlassian Rovo is a safe and legitimate crawler operated by Atlassian. It follows the Robots Exclusion Protocol (RFC 9309) and can be controlled with standard robots.txt rules.
Will blocking Atlassian Rovo hurt my SEO?
✅ No SEO Impact - Blocking Atlassian Rovo does not affect your rankings in Google, Bing, or any other search engine. Atlassian Rovo is an AI crawler, not a traditional search indexer. You can freely block it via User-agent / Disallow: / without any SEO penalty.
How do I block Atlassian Rovo in robots.txt?
Add the following lines to your /robots.txt file:
User-agent: atlassian-bot
Disallow: /

This instructs Atlassian Rovo not to crawl any path on your site. To block only specific sections, replace / with the path (e.g., Disallow: /blog/).
Does Atlassian Rovo respect robots.txt?
Atlassian Rovo is operated by Atlassian and is expected to fetch and parse /robots.txt before crawling, following RFC 9309. For hard enforcement, combine robots.txt with server-level IP or user-agent blocking.
How do I verify if Atlassian Rovo is crawling my site?
Search your web server access logs for the string atlassian-bot (case-insensitive: grep -i "atlassian-bot" /var/log/nginx/access.log). Filter by user-agent in your log analytics tool (GoAccess, AWStats, etc.).

Related Bots