Atlassian Rovo: User Agent, robots.txt Rules & Safety Rating

Q: What user-agent string does Atlassian Rovo use?

Atlassian Rovo is reported to identify itself with atlassian-bot. That spelling comes from ai.robots.txt, not from Atlassian, which has not published crawler documentation naming it. Use it in robots.txt as the best available match, and treat a request carrying it as a clue rather than proof of who sent it.

Q: Is Atlassian Rovo safe?

Atlassian Rovo is rated Safe in this directory, meaning there are no credible public reports of abusive crawling under this name. It is a Reported token: Atlassian has not published documentation for it, so its purpose, crawl rate and robots.txt behaviour are not confirmed by the operator, and anyone can send the same user-agent string. Allow or block it on its stated purpose, and back the robots.txt rule with a firewall rule if the traffic matters to you.

Q: Will blocking Atlassian Rovo hurt my SEO?

✅ No SEO Impact - Blocking Atlassian Rovo does not affect your rankings in Google, Bing, or any other search engine. Atlassian Rovo is an AI crawler, not a traditional search indexer. You can freely block it via User-agent / Disallow: / without any SEO penalty.

Q: How do I block Atlassian Rovo in robots.txt?

Add the following lines to your /robots.txt file: User-agent: atlassian-bot Disallow: / This instructs Atlassian Rovo not to crawl any path on your site. To block only specific sections, replace / with the path (e.g., Disallow: /blog/).

Q: How do I verify if Atlassian Rovo is crawling my site?

Search your access logs for atlassian-bot (for example grep -i "atlassian-bot" /var/log/nginx/access.log). Because the operator publishes no IP ranges or reverse-DNS pattern, a match shows that something used the name, not that Atlassian sent it.

Quick Facts

User-Agent:: atlassian-bot
Category:: AI & LLM Bots
Operator:: Atlassian
Safety:: Safe
Blocking Impact:: Low - No SEO ranking impact
SEO Impact Score:: 2/10
Official docs:: None published by Atlassian
Named by:: ai.robots.txt

Reported, not operator documented

Atlassian has not published a crawler page that names atlassian-bot. It is listed here because a credible public source does: ai.robots.txt. Atlassian Rovo crawler token, reported in registries; the Atlassian support page that named it has moved.

What that means for you: the robots.txt rule on this page is the best available spelling, and a well-behaved crawler using this string will honour it, but there is no vendor statement of purpose, crawl rate or robots.txt compliance to rely on. Treat a matching request in your logs as a detection clue, not proof of who sent it, and combine the rule with a firewall rule if the traffic matters to you. If the operator publishes documentation, this profile moves to Official docs.

What is Atlassian Rovo?

Atlassian Rovo is an AI search-index crawler operated by Atlassian. It collects and indexes web content so it can be surfaced as citations or answers inside Atlassian's AI search experience. Allowing Atlassian Rovo can increase your visibility in AI-powered search results, which is why most sites choose to permit it.

Atlassian Rovo is an AI search-index crawler operated by Atlassian. It collects and indexes web content so it can be surfaced as citations or answers inside Atlassian's AI search experience. Allowing Atlassian Rovo can increase your visibility in AI-powered search results, which is why most sites choose to permit it.
Atlassian Rovo uses the user-agent token atlassian-bot. You can control it via robots.txt, meta tags (noai), or the emerging llms.txt standard. Robots.txt is voluntary; for hard enforcement, combine it with server-level IP blocking.

What happens if you block Atlassian Rovo?

✅ No SEO Impact - Blocking Atlassian Rovo does not affect your rankings in Google, Bing, or any other search engine. Atlassian Rovo is an AI crawler, not a traditional search indexer. You can freely block it via User-agent / Disallow: / without any SEO penalty.

Generally safe to allow; provides legitimate crawling value.

How to block Atlassian Rovo with robots.txt

<code>User-agent: atlassian-bot</code> - Matching is case-insensitive. Robots.txt is fetched from the root of each subdomain separately.

Block completely (robots.txt)

User-agent: atlassian-bot
Disallow: /

Allow all (robots.txt)

User-agent: atlassian-bot
Allow: /

Block private only (robots.txt)

User-agent: atlassian-bot
Disallow: /private/
Disallow: /api/
Disallow: /admin/
Allow: /

Nginx server block

# Nginx: Hard-block Atlassian Rovo
if ($http_user_agent ~* "atlassian-bot") {
    return 403 "Bot blocked";
}

Apache .htaccess

# Apache: Hard-block Atlassian Rovo
SetEnvIfNoCase User-Agent "atlassian-bot" bad_bot
Order Allow,Deny
Allow from all
Deny from env=bad_bot

Meta robots tag

X-Robots-Tag header

X-Robots-Tag: noindex, nofollow

Is Atlassian Rovo safe to allow?

Atlassian Rovo is rated Safe in this directory, meaning there are no credible public reports of abusive crawling under this name. It is a Reported token: Atlassian has not published documentation for it, so its purpose, crawl rate and robots.txt behaviour are not confirmed by the operator, and anyone can send the same user-agent string. Allow or block it on its stated purpose, and back the robots.txt rule with a firewall rule if the traffic matters to you.

Atlassian publishes no IP ranges or reverse-DNS pattern for Atlassian Rovo, so the user-agent string cannot be verified. Rate-limit unusual volume instead of trusting the name.

What does Atlassian Rovo do?

Understanding Atlassian Rovo's purpose helps you decide whether to allow or block it.

Indexes web pages for AI-powered search answers
Surfaces your content as citations inside AI search results
Builds a knowledge index used to answer user questions
Allowing it can increase visibility in AI search
robots.txt behaviour not documented by the operator

Frequently Asked Questions

What user-agent string does Atlassian Rovo use?

Atlassian Rovo is reported to identify itself with atlassian-bot. That spelling comes from ai.robots.txt, not from Atlassian, which has not published crawler documentation naming it. Use it in robots.txt as the best available match, and treat a request carrying it as a clue rather than proof of who sent it.

Is Atlassian Rovo safe?

Atlassian Rovo is rated Safe in this directory, meaning there are no credible public reports of abusive crawling under this name. It is a Reported token: Atlassian has not published documentation for it, so its purpose, crawl rate and robots.txt behaviour are not confirmed by the operator, and anyone can send the same user-agent string. Allow or block it on its stated purpose, and back the robots.txt rule with a firewall rule if the traffic matters to you.

Will blocking Atlassian Rovo hurt my SEO?

✅ No SEO Impact - Blocking Atlassian Rovo does not affect your rankings in Google, Bing, or any other search engine. Atlassian Rovo is an AI crawler, not a traditional search indexer. You can freely block it via User-agent / Disallow: / without any SEO penalty.

How do I block Atlassian Rovo in robots.txt?

Add the following lines to your /robots.txt file:

User-agent: atlassian-bot
Disallow: /

This instructs Atlassian Rovo not to crawl any path on your site. To block only specific sections, replace / with the path (e.g., Disallow: /blog/).

Does Atlassian Rovo respect robots.txt?

Not documented. Atlassian has published no statement that Atlassian Rovo reads robots.txt. A rule for atlassian-bot will stop a client that chooses to honour it; for enforcement, add a firewall or CDN rule as well.

How do I verify if Atlassian Rovo is crawling my site?

Search your access logs for atlassian-bot (for example grep -i "atlassian-bot" /var/log/nginx/access.log). Because the operator publishes no IP ranges or reverse-DNS pattern, a match shows that something used the name, not that Atlassian sent it.