Operated by Pinterest
Pinterestbot crawls images and pages to validate and display content pinned by users on Pinterest.
Pinterestbot crawls images and pages to validate and display content pinned by users on Pinterest.
Pinterestbot is operated by Pinterest to generate rich link previews when URLs are shared on their platform. It sends GET requests to your URL, reads <meta property="og:..."> and <meta name="twitter:..."> tags, and caches the result. Blocking Pinterestbot means all links to your domain shared on Pinterest appear as raw text without thumbnail, title, or description. This can reduce CTR from social referrals but has zero SEO impact.
<code>User-agent: Pinterestbot</code> — Matching is case-insensitive. Robots.txt is fetched from the root of each subdomain separately.
Pinterestbot is verifiable via reverse-DNS lookup on the crawling IP addresses. You can safely allow it unless you have a specific reason to block (e.g., AI training opt-out or SEO tool visibility).Understanding Pinterestbot's purpose helps you decide whether to allow or block it.
Pinterestbot. This is the exact string you must use in robots.txt, Nginx, Apache, or Cloudflare firewall rules to target this bot. User-agent matching in robots.txt is case-insensitive, but the string must be spelled correctly. You can verify that a request genuinely comes from Pinterestbot by performing a reverse-DNS lookup on the source IP — legitimate bots resolve back to their operator's domain.Pinterestbot is verifiable via reverse-DNS lookup on the crawling IP addresses. You can safely allow it unless you have a specific reason to block (e.g., AI training opt-out or SEO tool visibility)./robots.txt file:
User-agent: Pinterestbot Disallow: /This instructs Pinterestbot not to crawl any path on your site. The Disallow: / directive covers the entire domain including subfolders. To only block specific sections, replace / with the path (e.g.,
Disallow: /blog/). Note: robots.txt is publicly readable — any bot or human can inspect it at yourdomain.com/robots.txt.Pinterestbot (case-insensitive grep: grep -i "Pinterestbot" /var/log/nginx/access.log). You can also check Google Search Console → Coverage → Crawl Stats for Googlebot variants. For Pinterestbot specifically, filter by user-agent in your log analysis tool (GoAccess, AWStats, etc.).User-agent: Pinterestbot Crawl-delay: 10(10 second delay between requests).
Disallow: / you can restrict Pinterestbot to specific paths:
User-agent: Pinterestbot Disallow: /private/ Disallow: /staging/ Allow: /This allows Pinterestbot everywhere except the listed paths. Path matching in robots.txt uses prefix matching —
Disallow: /private/ blocks /private/page.html but NOT /public/private/.Pinterestbot and ensure your pages include <meta property="og:title">, og:description, and og:image.Check instantly with our free AI Bot Checker
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