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Diffbot

Operated by Diffbot

Quick Facts

User-Agent:Diffbot
Category:Data Scrapers
Operator:Diffbot
Safety:Safe
Blocking Impact:Low — No SEO ranking impact
SEO Impact Score:2/10

What is Diffbot?

Diffbot uses computer vision and NLP to extract structured data from web pages.

Diffbot uses computer vision and NLP to extract structured data from web pages. Diffbot is a data aggregation crawler. Unlike search bots or AI crawlers, its purpose is typically to collect content for private datasets, price monitoring, or research. Blocking Diffbot via robots.txt or at the server level has NO negative SEO impact. If you see excessive crawl volume from this bot in your logs, a hard block is recommended.

What happens if you block Diffbot?

✅ **Minimal Impact** — Blocking Diffbot has no meaningful effect on your search engine rankings or organic traffic.
Generally safe to allow; provides legitimate crawling value.

How to block Diffbot with robots.txt

<code>User-agent: Diffbot</code> — Matching is case-insensitive. Robots.txt is fetched from the root of each subdomain separately.

Block completely (robots.txt)
User-agent: Diffbot Disallow: /
Allow all (robots.txt)
User-agent: Diffbot Allow: /
Block private only (robots.txt)
User-agent: Diffbot Disallow: /private/ Disallow: /api/ Disallow: /admin/ Allow: /
Nginx server block
# Nginx: Hard-block Diffbot if ($http_user_agent ~* "Diffbot") { return 403 "Bot blocked"; }
Apache .htaccess
# Apache: Hard-block Diffbot SetEnvIfNoCase User-Agent "Diffbot" bad_bot Order Allow,Deny Allow from all Deny from env=bad_bot
Meta robots tag
<meta name="robots" content="noindex, nofollow">
X-Robots-Tag header
X-Robots-Tag: noindex, nofollow

Is Diffbot safe to allow?

Yes, Diffbot is a **safe and legitimate** crawler. It is operated by Diffbot, which publicly documents its crawler at an official URL and follows the Robots Exclusion Protocol (RFC 9309). The user-agent string Diffbot is verifiable via reverse-DNS lookup on the crawling IP addresses. You can safely allow it unless you have a specific reason to block (e.g., AI training opt-out or SEO tool visibility).
Verify by reverse-DNS lookup: legitimate Diffbot requests resolve to diffbot's domain.

What does Diffbot do?

Understanding Diffbot's purpose helps you decide whether to allow or block it.

Frequently Asked Questions

What is the official user-agent string for Diffbot?
The official user-agent string for Diffbot is: Diffbot. This is the exact string you must use in robots.txt, Nginx, Apache, or Cloudflare firewall rules to target this bot. User-agent matching in robots.txt is case-insensitive, but the string must be spelled correctly. You can verify that a request genuinely comes from Diffbot by performing a reverse-DNS lookup on the source IP — legitimate bots resolve back to their operator's domain.
Is Diffbot safe?
Yes, Diffbot is a **safe and legitimate** crawler. It is operated by Diffbot, which publicly documents its crawler at an official URL and follows the Robots Exclusion Protocol (RFC 9309). The user-agent string Diffbot is verifiable via reverse-DNS lookup on the crawling IP addresses. You can safely allow it unless you have a specific reason to block (e.g., AI training opt-out or SEO tool visibility).
Will blocking Diffbot hurt my SEO?
✅ **Minimal Impact** — Blocking Diffbot has no meaningful effect on your search engine rankings or organic traffic.
How do I block Diffbot in robots.txt?
Add the following lines to your /robots.txt file:
User-agent: Diffbot
Disallow: /
This instructs Diffbot not to crawl any path on your site. The Disallow: / directive covers the entire domain including subfolders. To only block specific sections, replace / with the path (e.g., Disallow: /blog/). Note: robots.txt is publicly readable — any bot or human can inspect it at yourdomain.com/robots.txt.
Does Diffbot respect robots.txt?
Yes — Diffbot is a well-behaved bot operated by Diffbot. It fetches and parses /robots.txt before crawling any page, following RFC 9309.
How do I verify if Diffbot is crawling my site?
Search your web server access logs for the string Diffbot (case-insensitive grep: grep -i "Diffbot" /var/log/nginx/access.log). You can also check Google Search Console → Coverage → Crawl Stats for Googlebot variants. For Diffbot specifically, filter by user-agent in your log analysis tool (GoAccess, AWStats, etc.).
What is the crawl frequency of Diffbot?
Diffbot crawls at a moderate rate. If you notice excessive traffic in your logs, you can add a Crawl-delay directive:
User-agent: Diffbot
Crawl-delay: 10
(10 second delay between requests).
Can I block Diffbot from specific pages only?
Yes. Instead of a global Disallow: / you can restrict Diffbot to specific paths:
User-agent: Diffbot
Disallow: /private/
Disallow: /staging/
Allow: /
This allows Diffbot everywhere except the listed paths. Path matching in robots.txt uses prefix matching — Disallow: /private/ blocks /private/page.html but NOT /public/private/.
Is Diffbot causing high server load?
If Diffbot is generating excessive requests, you can: 1. Add Crawl-delay: 30 below the User-agent directive in robots.txt. 2. Rate-limit the user-agent via Nginx's limit_req_zone or Apache's mod_ratelimit. 3. Block it outright at Cloudflare WAF with rule: http.user_agent contains "Diffbot". 4. Use fail2ban to auto-block IPs exceeding request thresholds.

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