Safe Official docs SEO Tools

Moz Campaign Crawler

Operated by Moz

Quick Facts

User-Agent:
Rogerbot
Category:
SEO Tools
Operator:
Moz
Safety:
Safe
Blocking Impact:
Low - No SEO ranking impact
SEO Impact Score:
2/10
Official docs:
moz.com

Confirmed by the operator

Moz names Rogerbot on its own documentation page, linked above. The token, purpose and robots.txt behaviour on this profile come from that page, re-checked on September 22, 2026.

What is Moz Campaign Crawler?

Moz Campaign Crawler is a monitoring and validation agent operated by Moz. It checks pages, ad destinations, or policy compliance rather than collecting training data. It has no effect on search rankings.

Moz Campaign Crawler is a monitoring and validation agent operated by Moz. It checks pages, ad destinations, or policy compliance rather than collecting training data. It has no effect on search rankings.
Moz Campaign Crawler uses the user-agent token Rogerbot. You can control it via robots.txt, meta tags (noai), or the emerging llms.txt standard. Robots.txt is voluntary; for hard enforcement, combine it with server-level IP blocking.

What happens if you block Moz Campaign Crawler?

🔶 AI Visibility Trade-off - Blocking Moz Campaign Crawler will not hurt Google or Bing rankings, but it can remove your content from AI search answers and assistant citations powered by this crawler. Block only if you have a deliberate reason.
Generally safe to allow; provides legitimate crawling value.

How to block Moz Campaign Crawler with robots.txt

<code>User-agent: Rogerbot</code> - Matching is case-insensitive. Robots.txt is fetched from the root of each subdomain separately.

Block completely (robots.txt)
User-agent: Rogerbot Disallow: /
Allow all (robots.txt)
User-agent: Rogerbot Allow: /
Block private only (robots.txt)
User-agent: Rogerbot Disallow: /private/ Disallow: /api/ Disallow: /admin/ Allow: /
Nginx server block
# Nginx: Hard-block Moz Campaign Crawler if ($http_user_agent ~* "Rogerbot") { return 403 "Bot blocked"; }
Apache .htaccess
# Apache: Hard-block Moz Campaign Crawler SetEnvIfNoCase User-Agent "Rogerbot" bad_bot Order Allow,Deny Allow from all Deny from env=bad_bot
Meta robots tag
<meta name="robots" content="noindex, nofollow">
X-Robots-Tag header
X-Robots-Tag: noindex, nofollow

Is Moz Campaign Crawler safe to allow?

Yes, Moz Campaign Crawler is a safe and legitimate crawler operated by Moz. It follows the Robots Exclusion Protocol (RFC 9309) and can be controlled with standard robots.txt rules.
Verify by reverse-DNS lookup: legitimate Moz Campaign Crawler requests resolve to Moz's domain.

What does Moz Campaign Crawler do?

Understanding Moz Campaign Crawler's purpose helps you decide whether to allow or block it.

  • Validates pages, ads, or policy compliance
  • Performs automated quality and safety checks
  • Does not collect training data
  • No impact on search rankings
  • Generally safe to allow

Frequently Asked Questions

What is the official user-agent string for Moz Campaign Crawler?
The official user-agent string for Moz Campaign Crawler is: Rogerbot. Use this exact string in robots.txt, Nginx, Apache, or Cloudflare firewall rules to target this bot. Matching in robots.txt is case-insensitive. Verify a request genuinely comes from Moz Campaign Crawler by performing a reverse-DNS lookup on the source IP.
Is Moz Campaign Crawler safe?
Yes, Moz Campaign Crawler is a safe and legitimate crawler operated by Moz. It follows the Robots Exclusion Protocol (RFC 9309) and can be controlled with standard robots.txt rules.
Will blocking Moz Campaign Crawler hurt my SEO?
🔶 AI Visibility Trade-off - Blocking Moz Campaign Crawler will not hurt Google or Bing rankings, but it can remove your content from AI search answers and assistant citations powered by this crawler. Block only if you have a deliberate reason.
How do I block Moz Campaign Crawler in robots.txt?
Add the following lines to your /robots.txt file:
User-agent: Rogerbot
Disallow: /

This instructs Moz Campaign Crawler not to crawl any path on your site. To block only specific sections, replace / with the path (e.g., Disallow: /blog/).
Does Moz Campaign Crawler respect robots.txt?
Moz Campaign Crawler is operated by Moz and is expected to fetch and parse /robots.txt before crawling, following RFC 9309. For hard enforcement, combine robots.txt with server-level IP or user-agent blocking.
How do I verify if Moz Campaign Crawler is crawling my site?
Search your web server access logs for the string Rogerbot (case-insensitive: grep -i "Rogerbot" /var/log/nginx/access.log). Filter by user-agent in your log analytics tool (GoAccess, AWStats, etc.).

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